It's atypical for a ecommerce/ business site to employ this type of "little text", portal layout for the frontpage. I like it from an aesthetic point of view, though IMO a long winded sales pitch right on the frontpage would be better at grabbing potential customers.
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Simplicity and ease of use is what sets this site apart from other business sites. I like the way everything is geared toward what the customer wants to do rather than how great the company is. I can't imagine that people want to spend a lot of their time recycling computers. This gets to the point quickly. Great design.